NEWS: ACTIVISM UNLEASHED BY Heather Moore

Tasty and Meatless

Joy Waters (right), the producer, director, business manager, sales representative, and general Jack-of-all-trades for Tasty and Meatless, a popular cable show on the Oceanic Time Warner Channel 16 in Hawaii, agrees that "TV is a powerful medium that can really impact behavioral change." Her show began airing in January 2003 and has a growing number of loyal viewers. Joy feels that "being on a commercial cable station gives the vegetarian movement more credibility."

She started the series to help people in transition to a vegetarian diet. According to Joy, "most of our viewers are meat eaters whose doctors just told them their cholesterol is too high and they don't know what to do." The show features segments on vegetarian cooking, health tips, information on organizations that offer healthy products and services, and interviews with inspiring people who follow a meatless lifestyle.

According to TastyandMeatless.com, "in just 30 minutes, you can learn everything you need to know to make eating less meat easy, convenient, and most importantly, tasty!" Joy encourages other activists to visit the site and sign up for the monthly newsletter to learn how they can help get Tasty and Meatless broadcast in their state.